These are some of the more important principles that Five Media DS designs by.

SEO - Search Engine Optimization works on many aspects of your site, improving your overall ranking in searches and total visitors.  If a site will need traffic, then this is high on the priority list.  FMDS specializes in optimization for several search engines - we just make it easier for visitors to find your site!

Usability - Navigating through a site should be fluid to the visitor.  If a site is hard to navigate, visitors are more likely to leave before the site can market itself to them.  Easy to use sites will allow visitors to focus on the content, spending less time figuring out how to get around.

Aesthetics - The content of a website is one of the most important aspects of design.  Aesthetics is the positioning of this content and is also very important when creating a website.

Browser Support - Although standards exist, some browsers will render code differently.  One day all browsers support the standard, until then, designs and code must support the discrepancies in rendering.  We code with this in mind.

Accessibility - Many sites must meet accessibility standards due to certain needs.  Meeting these standards while keeping the site user friendly is key.

~JOrozco

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